Shedding Light on Predictive Solutions: A Revolutionary Design

12 Points' Award-Winning Corporate Identity for Prognostic Analytics Software

The design's unique properties lie in its ability to visually represent the company's function. The company's mark, sectors of a circle, not only resembles pie-chart graphics, a common tool in data analysis, but also a stylized image of an eye in profile. This cleverly symbolizes the company's mission of "shedding light" on data to make predictions.

12 Points has ensured that this theme of "shedding light" drives all brand graphics. They have used changing, abstract forms and illustrations that imply the theme across various applications. This consistency in theme and the use of the same color palette across all applications contribute to a coherent brand image.

The design process, completed in 2012, was a collaborative effort. Oleg Vvedensky, a member of the design team, played a significant role in the creation of this corporate identity. The design is a testament to the team's ability to create a unique, meaningful, and coherent brand image.

12 Points' design for Predictive Solutions has been recognized for its excellence. It was awarded the Golden A' Design Award, a prestigious accolade granted to creations that reflect the designer's prodigy and wisdom. These are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

The design's success lies in its ability to visually represent the company's mission and function. It is a testament to 12 Points' innovative approach to design and their ability to create a unique, meaningful, and coherent brand image.